SEO stands for Search Engine Optimization that increases the quality and quantity of the traffic to your website. SEO stands for quality of traffic, quantity of traffic and organic results. Search Engine Optimization offers a much better return on investment or ROI compared to other advertising media of marketing techniques.
SEO consists of different processes such as Research and Analysis, Identifying Keyword Opportunities, On-site Coding and Implementation, Copywriting and Implementation, Speed and Site Performance, Marketing and Link Building, and Ranking reports & Tracking.
SEO is the process of optimizing web pages so the users can discover their content easily. There is a Search Engine Indexing Software that is called “Crawlers” that makes the search browser easy. When a user search anything in the browser or Google then Google start looking for the pages that contain the relevant information to the user. It can be happens by Crawling your website’s content whether the information is relevant to the searcher’s query or not.
Search engine indexing provides the user full index related to their relevant search that helps getting their information. When anyone search their information, search engines scour their index for highly relevant content that is related to searcher’s query .This ordering of search results is called Ranking.
How SEO works:
Search Engines such as Google, Yahoo, Bing uses the algorithms to determine that what the customer query is and how it can be solved. Search engines will determine the quality of a website and how it can be ranked on search. There are three methods to determine the rank of a website.
- Link– Links from other websites play a very vital role in determining the ranking of a website on search engine.
- Content– As related too links, search engine must take care of the content that it is relevant to the customer’s requirement or not.
- Page Structure– The third main component of SEO is page structure. A webpage must be consists of relevant keywords, titles, URL and header of the webpage and the owner of the site can take actions or have power to improve the quality of SEO.
For optimizing any website, there are many tools that will help you to optimize your website such as:
- Google Search Console
- Google Ads Keyword Planner
- Backlink Analysis Tools
- SEO Platforms
- Social Media
Google Search Console – Google Search Console is a free and standard toolkit provided by the Google. Google Search Console will help you to identify and fix the technical issue on the website.
Google Ads Keyword Planner – It is also a free tool provided by the Google and it will help you to research the keywords.
Backlink Analysis Tools – Backlinks Analysis tools are used to analyse which website is linking to their own website.
SEO Platforms – There are many SEO platforms that help you to optimize your website. These keywords helps in researching keyword, identify on-page and off-page opportunity, and many other tasks.
Social Media – Social Media plays important role in SEO because it helps to increase the traffic on your website.